Movements in the Market: Supply Chain Q2 Priorities

As 2025 unfolds, supply chain and IT leaders are facing a wave of operational and regulatory shifts. From AI adoption and compliance pressure to emissions tracking, data monetization, and reshoring—these are the priorities driving real business impact and demanding focus now.

As we move deeper into 2025, logistics leaders are juggling an increasingly complex mix of compliance pressure, technology shifts, and rising customer expectations. The noise is constant—but there are a few signals you can’t afford to ignore. Here's what your supply chain and IT teams should be prioritizing in Q2 and beyond.

Supply Chain Priorities for Q2 and Beyond: What You Can’t Afford to Miss

1. AI Is Moving Fast

Your Priority: High

This year's ASCM trends report is a clear signal: the AI experimentation phase is over. Logistics tech providers are rolling out real-world AI deployments—especially for exception handling, predictive ETAs, and customer service automation. If you’re still stuck in pilot purgatory or building AI tools from scratch, you're falling behind.

What to do:
Feed AI systems with clean, structured data and integrate proven tools into your stack. Focus on use cases that deliver margin impact: automating repetitive exception workflows, shortening response times, or reducing resolution cycles.

Chain.io tip: Don’t overbuild. Plug AI tools into your existing ecosystem through integration, not custom dev.

2. Compliance Pressure Is Mounting—And Errors Are Expensive

Your Priority: High

Tariff rules and regulatory updates are shifting fast—especially in the U.S. and EU. Compliance teams are feeling the heat, and even small delays can result in fines, missed filing windows, or poor customer outcomes.

What to do:
Tighten up your automation around compliance workflows. Sync data across systems, and ensure brokers and platforms are part of your integration strategy. Your compliance posture is only as strong as your system connections.

3. Sustainability Data Is No Longer Optional

Your Priority: Medium

Scope 3 emissions tracking is now expected—not requested. With investors, regulators, and customers applying pressure, your carbon reporting is becoming a business risk and a business opportunity.

What to do:
Integrate emissions data into your core systems and prioritize data quality. Bad data is just as problematic as no data. Your reporting needs to be credible enough for audit trails and actionable enough for internal decision-making.

Emerging trend to watch:
Circular economy models are gaining traction. Companies are designing supply chains that reduce waste and track sustainability upstream and downstream. Scope 3 is just the start.

4. Your Supply Chain Data Has Revenue Potential

Your Priority: Medium

Leading logistics service providers are using supply chain data to launch new products, build premium offerings, and increase customer stickiness. If your data is just sitting in dashboards, you’re leaving money on the table.

What to do:
Treat your data like a product. Bundle insights into customer-facing reports, APIs, or dashboards that drive decision-making. You don’t need to become a data company—but you do need to extract value like one.

Brian Glick, Chain.io CEO, put it this way:

“Your data is a product. If you aren’t using it to create revenue and build new offerings, you’re missing out.”

Watch the webinar to learn how to make that shift.

Turn Data into a Product

5. Production Strategy Is Getting Local

Reshoring is more than just a buzzword. Companies are moving manufacturing closer to home to reduce risk from tariffs, geopolitical disruptions, and long transit times. This shift requires significant investment in regional capacity—and tight coordination with logistics providers.

What to do:
Build flexible, API-driven connections across your supplier network. Visibility and control are essential when timelines shrink and the margin for error disappears.

Final Take: Infrastructure and Integration Win

Supply chain leaders that aren’t investing in integration, supplier diversification, and AI-ready infrastructure are losing ground.

Smart logistics leaders are turning market pressure into competitive advantage. Integration is the enabler—whether you’re scaling AI, automating compliance, monetizing data, or hitting sustainability targets.

Need help reducing friction across your supply chain tech stack?
Let’s talk about how Chain.io can connect your systems and partners without the usual complexity.

Molly Evola, Director of Marketing
By Molly Evola
written on April 4, 2025

Molly is the Director of Marketing at Chain.io.

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